The podcast emphasises the shift towards process intensification and automation as solutions to the challenges faced by traditional manufacturing.
These days she’s starting to see “masses of the big players change their behaviour.”.She’s as excited for them as she is for architects.. Marks recalls that while talking to the Head of VD&C for a large company, she was impressed with the work and incredible technology going into a two-billion-dollar hospital project.
At the end of the presentation, she asked, “how much of this can you use for the next project?”.The answer: “None of it.”.It’s not acceptable, she says, addressing the position of the serial owners who are building hospital after hospital, school after school.
Owners who are spending billions of dollars.. “What owner in their right mind is going to spend money and not get consistency of any data,” she says, “to learn from, reuse and evolve, to be more operationally efficient?How could that be acceptable?”.
“We find the same thing”, says Jaimie Johnston.
“It's serial custo.These different measures of value need to be expressed not so narrowly as purely financial e.g.
margin and profit; but expansively including kudos and marketing from the work, with larger social and environmental impacts important to each organisation and the wellbeing, growth and development of the people involved.. Providing such a web of value interconnects and energises the whole project community into the generation of shared value..In the words of Michael Porter.
“Shared value is fundamentally about aligning the success of your company with the success of your community — through the recognition that you have a responsibility — and an economic opportunity — to improve the business environment and the fundamental health of the supporting community structure.”.As value is realised conceptually, cornerstones of the design, delivery approach and culture need to be established.
(Editor: Luxury Towels)