We have fundamental problems which need to be addressed.
Alastair Powell.Adrian La Porta.
, viewers will gain insights into how Bryden Wood is not only anticipating the future needs of society but actively responding to them with innovative solutions.. Join us on this journey where Bryden Wood is creating a space not just for technological innovation, but for the meeting of minds eager to solve the world's most complex problems..This video is an invitation to explore the power of integrated design and to see firsthand how Bryden Wood is turning the challenges of today into the opportunities of tomorrow.Over the last few years I have spent much of my time working on and thinking about projects in the very front end.Working to try and ensure that the purpose, value proposition and mission of companies is clearly expressed in the projects they decide to commission.
Trying to do this well requires a different engagement with a client organisation.Not one of waiting for a specification or brief, but one of asking searching questions, being curious, and, at times, challenging.
There is a great deal of evidence that demonstrates that these approaches lead to projects which conceive of value well beyond normal experience..
The working assumption generally held in the pharmaceutical industry is that beyond the formulation of an accepted project concept, iterative and questioning approaches offer less value and maybe pose risks in later design stages.Sully says that the key element we’ve been missing in construction is the ethos of collaboration and innovation found in other industries.
It’s a somewhat odd situation considering that the construction industry is inherently a collaborative one.Every asset we build requires many different parties to work together, but when the projects end, people go their separate ways as competitors.
Although that’s all fine and good, ultimately it means we aren’t taking learnings forwards from one project to another.Things aren’t being effectively fed back or built upon, and so we aren’t seeing the beneficial changes we desire.
(Editor: Wireless Ovens)